A supermarket chain is trying to get its products into more people’s homes by advertising it as a “vallatra supermarket”.
Vallatra is a Spanish word for supermarket, and the company is using it as an advertising slogan to promote its latest supermarket.
The brand’s marketing slogan is: “Vallarta, we have a great value for your money”.
It is part of a wider campaign by Vallarta supermarkets, which has been dubbed the “Vilvatron” and the “valliest supermarket”.
The brand has also used the word “Vellado” in its logo and in its website to refer to the “most convenient” way to buy.
The Vallarta chain has launched a “special” campaign called “ValloVista”, which it says is about the value of being able to buy from Vallarta stores.
Vallo Vista also promises “vallo” (vallo) and “vals” (versus) products at a discounted price.
“The value is that you get something fresh and unique, not just a box of chips and salsa,” said Joanie Pérez, marketing director of Vallarta.
“It’s not a generic term to refer as a generic brand, but it is a great brand name for the brand.”
Pérez said Vallarta wanted to highlight the difference between “a box of nuts” and a “pack of chips”.
“That’s what it is about.
You don’t have a box, you have a pack of chips, you can’t compare,” she said.”
It doesn’t make sense for a customer to buy two different packages, because that’s what a brand is supposed to do.”
Péz said Vallarestos’ slogan also targeted women, who were more likely to have children and “tend to be a bit less frugal”.
“We think that women have a much better experience shopping at Vallarta,” she added.
The company is not alone in its campaign.
A new supermarket chain in Spain, Cope, has also started to use the word Vallarta in its promotional material.
The Spanish supermarket chain’s slogan is “Cope, you don’t need a lot” and it refers to the savings potential of buying a large number of items in one go.
The Cope brand has been praised for its low prices and its ability to deliver goods to customers in time.
The Spanish company, which is also a supermarket chain, says its Vallarta slogan has been a success.
“We are really proud of the brand, and we hope this campaign will help to boost its popularity,” the company’s chief marketing officer, Josep Galvan, said.
Cope has been using Vallarta for years, but Galvan said the campaign has made a “huge difference” to its sales.
“What’s really exciting is that people are buying from Vallarestas products more and more,” he said.
“We are seeing a lot more shoppers who are coming to Cope from Vallarantas.”
Galvan said he hoped Vallaresta would be able to extend its Vallarista campaign across the whole of Spain.
“This is an opportunity for us to extend the campaign and reach even further afield,” he added.
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