The shelves of Indian supermarkets are overflowing with the delicacies of the world – all from all corners of the globe.
The supermarket aisle is the place where people can choose what they want from an endless array of products from the likes of chicken tikka masala, curry, biryani, paan and ketchup.
This is where you can shop for your favourite brands and also choose the freshest items, says Aditya Kishan, general manager of grocery store, Birla.
If you want to find out how to prepare food, there are food guides for different cooking styles and cooking methods.
“In this section you can also find recipes for the dishes you want, and also how to get the best out of your ingredients,” he says.
Kishan says the shelves of the supermarket are the most visited in the world and it’s a popular place to stock up on everything.
“People can visit a supermarket from anywhere in the country,” he adds.
Even the store’s customers will come to the store to check out the range of products on offer.
And it’s not just Indian shoppers who have to shop in the supermarket.
There are also the international customers who want to shop abroad, but who don’t have a bank account.
As of this week, BPL, the national carrier, is selling food from more than 40 countries and territories including the US, Japan, Mexico, Germany, Austria, Italy, France, the UK, Canada, Australia and New Zealand.
It’s an effort to help its customers have a greater choice and to help it meet the growing demand for food, says BPL managing director Ravi Kapoor.
BPL has partnered with a number of leading retailers across the world to offer its products in their stores and online.
While it’s all part of a concerted effort to offer affordable food in a fast-growing economy, it’s still not easy for people to get into the stores, says Kapoor, adding that he has noticed that the shopping experience for his customers is better than that of a supermarket.