A new section in the United supermarkets’ website, called ‘Bravo’, has been introduced, as part of the company’s ongoing efforts to create a more unified shopping experience.
The section will appear alongside other sections such as ‘Fresh & Frozen’, which will show a full list of all the fresh food in a given supermarket.
There will also be sections for ‘Shopping’, ‘Customers’ and ‘Banking’ to offer insights into what customers are buying, how much money they are spending, and where they are shopping.
The sections are part of an ongoing effort to create more cohesive shopping experiences across the major supermarkets.
The announcement comes after United revealed that its website was struggling to handle the demand for more relevant information, with its customer service department being “overwhelmed”.
The company also revealed that it had to cut staff in its US and Canada stores to try to improve customer service.
“We want to make sure that our customers get the most out of the experience, and we think that this is an opportunity for us to do that,” United CEO and co-founder Andy Staples told the Wall Street Journal.
The United section will also offer a way for customers to contact customers with questions, and will allow shoppers to share their opinions on the supermarket.
It will be the third section introduced by United to the US website, after a section dedicated to food for dogs and children and a section devoted to shopping at the mall.
The move to add more section to the United website follows similar efforts by several other large supermarkets.
In February, Target unveiled a section for its US customers that includes products that customers would not normally see in the store, such as food, groceries and clothing.
Last year, the grocery chain introduced a section that included information about products like the latest release of films and other merchandise, which is a trend that has spread to other big US chains.
“We want the customer experience to be as easy to navigate as possible, and this is why we’ve brought in our own section,” United’s Staples told CNBC.
In March, Trader Joe’s launched its own section dedicated solely to groceries, and added another section for the popular supermarket chain’s products, including meat, cheese and fruits.