Daves supermarket in Dublin, where Kroger has its headquarters, has become a SuperMarket.
The store, which has a store-to-store conversion ratio of 3.5, is now an online SuperMarket in Ireland.
Supermarkets are now used for the shopping of groceries, and have been used for almost 70 years in Ireland, but have struggled to gain traction in recent years, mainly due to a lack of customer awareness and limited online presence.
Daves supermarket is a new brand in Ireland and has been created by the Kroger family of Irish supermarkets.
Dave’s supermarket is part of the Irish Supermarket Group which includes D’Arcy’s, D’Artisan, and Cooley’s.
Supermarket chains have struggled in Ireland due to the low level of awareness and the limited online footprint.
The SuperMarket is currently a single store in D’ Arcy’s in Dublin and there are plans to expand it to two other stores in the next year.
Online sales, which include items such as coffee and tea, are the biggest driver of demand for supermarkets in Ireland with €1.5 billion ($2.2 billion) of direct online sales in 2017, according to the National Retail Commission (NRC).
Supermarkets have struggled for years to gain significant customer demand in Ireland despite their online presence, with the majority of customers choosing to shop at the store and not at the counter.
Online retailers such as Amazon and Starbucks are a major driver of sales, while some local coffee shops are also taking advantage of the boom in online shopping, with many local coffee roasters becoming SuperMarts.
Online retail sales are up by 20% on the year in 2017.
The company has been able to increase its revenue by selling online from €1,500 in 2017 to €1 million ($1.4 million) in 2018.